Guinness is presented as the true brew of Halloween in this print advertisement developed in Toronto. The dark brew rises above a menacing pumpkin patch, providing nurture for the pumpkins and connecting with the swirling brown clouds of the storm.
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Credits
The True Brew of Halloween ad was developed at The Marketing Store, Toronto, by creative director Michael Oliver, creative director/art director Travis Shorrock, copywriter Will Hasenkrug, CGI artist/retoucher Brett Simms, and modeller Rowan Simpson.